Länsförsäkringar’s lessons for living
B-Reel Films has produced a sweet ad for the Swedish insurance company that portrays the value of life’s little details.
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Credits
powered by
- Agency Le Bureau/Stockholm
- Production Company B-Reel Films/Europe
- Director Mikael Marcimain
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Credits
powered by
- Agency Le Bureau/Stockholm
- Production Company B-Reel Films/Europe
- Director Mikael Marcimain
- Executive Producer Rikard Astrom
- Producer Lina Ehrenpreis
- DP Joe Maples
- Editor Kristofer Nordin
- Colourist Oskar Larsson
- Sound Designer Ellinor Nilsson
- Art Director Josephine Wallin
- Creative Claes Kjellstrom
Credits
powered by
- Agency Le Bureau/Stockholm
- Production Company B-Reel Films/Europe
- Director Mikael Marcimain
- Executive Producer Rikard Astrom
- Producer Lina Ehrenpreis
- DP Joe Maples
- Editor Kristofer Nordin
- Colourist Oskar Larsson
- Sound Designer Ellinor Nilsson
- Art Director Josephine Wallin
- Creative Claes Kjellstrom
Dressing up the dog, finger painting, putting all one’s bracelets round one’s ankles, cutting off dolly’s hair – just some of the typical activities a self-isolating shots editor might turn to to wile away the hours.
In the spot, Live Your Life, out of Stockholm agency Le Bureau, the Swedish director – who’s known for helming such features as Call Girl (2012), Gentlemen (2014) and Tinker Tailor Soldier Spy (2011) – has created a charming, richly detailed study of a room showing the aftermath of a tot’s somewhat unfocussed play session.
Said messy tot and be-skirted dog sleep soundly at the end of their labours safe in the knowledge their insurer will cover any play-related mishaps.
