Land of the free?
The Ad Council’s Black Lives Matter PSA poses the question, is there freedom for all in America?
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Credits
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- Agency R/GA/New York
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Credits
powered by
- Agency R/GA/New York
- Chief Creative Officer Tiffany Rolfe
- Executive Creative Director Chris Joakim
- Executive Creative Director Mike Donaghey
- Associate Creative Director Jackson Harper
- Associate Creative Director Chris Parker
- Senior Art Director Babo Schokker
- Senior Copywriter Rowan Mansfield
- Executive Director Margo Lowry
- Chief Creative Officer Richard Ting
- Director/ Content Production Erica Jensen
- Executive Content Producer Carol Powley
- Senior Content Producer Nick Williams
- Associate Content Producer Erin Stella
- Senior Producer Christine Barnowsky
- 3d Art Director Natasha Saenko
- Senior Art Director Corey Thorn
- Group Production Director Satoko Iinuma
- UGC Search & Clearances Catch & Release
- Stock Footage Film Supply
- Sound Designer Pete Karam
- Talent/Voice Over Carla Renata
- Colorist Adrian DeLude
Credits
powered by
- Agency R/GA/New York
- Chief Creative Officer Tiffany Rolfe
- Executive Creative Director Chris Joakim
- Executive Creative Director Mike Donaghey
- Associate Creative Director Jackson Harper
- Associate Creative Director Chris Parker
- Senior Art Director Babo Schokker
- Senior Copywriter Rowan Mansfield
- Executive Director Margo Lowry
- Chief Creative Officer Richard Ting
- Director/ Content Production Erica Jensen
- Executive Content Producer Carol Powley
- Senior Content Producer Nick Williams
- Associate Content Producer Erin Stella
- Senior Producer Christine Barnowsky
- 3d Art Director Natasha Saenko
- Senior Art Director Corey Thorn
- Group Production Director Satoko Iinuma
- UGC Search & Clearances Catch & Release
- Stock Footage Film Supply
- Sound Designer Pete Karam
- Talent/Voice Over Carla Renata
- Colorist Adrian DeLude
Created pro bono by R/GA, this compelling, well-crafted film Fight for Freedom, is part of the Ad Council’s Love Has No Labels campaign to promote diversity and address bias.
Following symbolic images of the American idyll, from flags to fireworks, it outlines such liberties that many in the US take for granted – driving across state lines, jogging in the neighbourhood, birdwatching, wearing a hoodie or even just sleeping safely in one’s bed – all activities that have led to violence – sometimes fatal – against innocent Black people.
Can we celebrate liberty in a country where not everyone has the freedom just to breathe?
“The campaign’s message is very simple yet profound: we all have a role to play in dismantling systemic racism in this country,” said Lisa Sherman, president and CEO of the Ad Council. “It’s time for Americans to listen, learn and act. While we know these long-simmering problems are nothing new, we want to leverage this moment in time, a national reckoning with race, and inspire change.”
