Ladbrokes is off and running

Next week's Cheltenham horse racing festival will, like all sporting events at the moment, take place without spectators. 

However, Ladbrokes has focussed on those fans who, while not physically present will be immersed in the action from the comfort of their own sofas, with a new campaign that plays out like a commercial for a dating site might.

Created by BBH London and directed by Stacy Wall of Rogue Films, the film features people from all walks of life talking directly to camera about what they look for when looking for 'the one'. Whether it’s simply the connection or ‘good vibe', the eyelashes or the lean, muscular build, the confidence or the pride, each scene captures the unique criteria that sits behind each character’s selection.

 “When you back a horse that horse becomes your horse, and this campaign is all about the unique relationship that exists between customers and the magnificent animals they've put their faith in," said Nick Gill, BBH Creative Director. "The accompanying microsite takes the idea even further, enabling you to swipe right to find 'the one'. This is the first fully integrated campaign we've produced for Ladbrokes and, like the customers, we're very excited about seeing it run!”