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Krungsri Health Insurance – Big Responsibility Man

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Insurance can be pretty tricksy, and if you're not in a policy that suits you it can be tough to change. 

Thankfully, Thai company Krungsri Health Insurance not only lets its punters update their details on-the-fly, it also lets the stars of its commercials (Big Responsibility ManHard-working FreelanceUnhealthy Office Lady, and Terminally Ill Lady) change the action as the spot unfolds.

With a neat conceit that both perfectly illustrates the service's offerings whilst provoking genuine guffaws, this smartly cast and well-produced series from The Leo Burnett Group Thailand and Who Shoots Co. is direct and delightful in equal measures.

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