ITV's awkward Saturday night
Uncommon Creative Studio's innovative Britain Get Talking campaign sees Ant, Dec and Sir Mo engage in a deliberately ponderous and poignant stunt.
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Credits
powered by
- Agency Uncommon/London
- Production Company ITV
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Credits
powered by
- Agency Uncommon/London
- Production Company ITV
- Editor Work Editorial/London
- Post Production Absolute Post
- Sound Design Wave Studios/London
- Talent Declan Donnelly
- Talent Anthony McPartlin
- Talent Mo Farah
Credits
powered by
- Agency Uncommon/London
- Production Company ITV
- Editor Work Editorial/London
- Post Production Absolute Post
- Sound Design Wave Studios/London
- Talent Declan Donnelly
- Talent Anthony McPartlin
- Talent Mo Farah
ITV has devoted an impressive amount of time and resources into its mental health collaboration with Uncommon: Britain Get Talking.
The latest invasion of a normal Saturday night aired on April 3rd and saw top telly duo Ant & Dec, alongside guest Sir Mo Farah, engage in a deliberately stilted and uncomfortable live text chat in lieu of a genuine interview.
Climaxing with Ant & Dec commenting on the staggered, unnatural nature of the 'chat', the piece goes on to explain how we’re living through a mental health emergency and many of us could use a proper heart to heart - whether it’s on the phone or socially distanced in person.
Smartly placed in the heart of family tea-time viewing, this campaign continues to sell its message in impressively subversive ways.
