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Kinder Bueno, the unique chocolate bar with a taste experience that defies expectation, has debuted its first U.S. television commercial during the 92nd Oscars.

The 30-second commercial will introduce the brand’s new tagline, Life Gets Bueno.

The commercial will mark the third consecutive year confectionery company, Ferrero U.S.A., Inc., has advertised a Kinder® brand during the award show, and the second time a Kinder product has made its U.S. television debut for Oscars audiences. Ferrero launched the then new-to-market, Kinder Joy during the 2018 Oscars, and was spotlighted again in 2019.

The spot was directed by Ace Norton, produced by JOJX and conceived by Publicis New York.

Ferrero – Life Gets Bueno

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“Similar to Kinder Bueno’s expectation-defying sensory experience, Oscars night is full of elegant moments and unexpected surprises,” said Noah Szporn, Vice President of Marketing, Kinder, North America. “We’re thrilled to officially introduce American audiences to this one of a kind chocolate bar on Hollywood’s biggest night.”

Kinder Bueno’s U.S. television debut follows its fall 2019 introduction into the U.S. market, and immersive pop-up experience, “Sweeteasy” in New York City, that allowed consumers to take a journey through the flavors and textures of the delicious treat through interactive rooms, drool-worthy stations and hidden treasures.

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