KIND snacks makes TV debut with new campaign
UK leads the way with launch of their new Live KIND platform and TV ad ahead of global roll-out.
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KIND Snacks unveil its debut TV campaign for the UK, encouraging people to Live KIND.
The move will see KIND appear on TV for the first time in the UK from the 24th May and then again for a second phase from the 30th August. Running for a seven-week period, the campaign aims to reach 21m households over the summer months, with a significant investment across TV, OOH, social and digital.
The new ad launches as part of the roll out of KIND’s new global creative platform, Live KIND. Rooted in the insight that humans are all born with the capacity to be kind but life often makes the unkind choice easier, KIND will be using the campaign to remind and motivate consumers to make kinder choices; to their bodies & communities.
Credits
powered by
- Agency Energy BBDO/Chicago
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Credits
powered by
- Agency Energy BBDO/Chicago
- Chief Creative Officer Josh Gross
- Chief Creative Officer Pedro Jose Perez
- Creative Director Elaine Kalvelage
- Creative Director Cassidy Buzin
- Head of Integrated Production John Pratt
- Senior Producer Madeline Gorman
Credits
powered by
- Agency Energy BBDO/Chicago
- Chief Creative Officer Josh Gross
- Chief Creative Officer Pedro Jose Perez
- Creative Director Elaine Kalvelage
- Creative Director Cassidy Buzin
- Head of Integrated Production John Pratt
- Senior Producer Madeline Gorman
The launch of the advert, and new global creative platform mark a new milestone for KIND in the UK as its presence grows within the healthier snacking category. It also signifies the brand’s increased investment in the UK market with more to come under the Live Kind platform over the coming months. The advert and new global creative platform are by creative advertising agency Energy BBDO, based out of Chicago.
Alexa Dalton, Global Brand Director at KIND Snacks commented: ‘Our Live KIND campaign couldn’t come at a better time with the past eighteen months showing us all how even the smallest acts of kindness can go a long way in making a positive impact.’
As a brand that lives this philosophy in everything that we do, from our ingredients through to our working practices and founder’s story, this campaign marks an incredibly important phase of our journey so we really look forward to seeing the impact it has and how this becomes a building block for future growth of the KIND brand in the UK and globally”
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