Work
)
Kiku Ohe keeps the Carhartt running
Celebrating 135 years of rugged garb, Carhartt's latest spot is a dusty montage of Americana.
Prev
Post
Next
Post
Credits
powered by
-
- Production Company Superprime
- Director Kiku Ohe
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Production Company Superprime
- Director Kiku Ohe
- Executive Producer Adam Becht
- Sound Barking Owl
- Brand
- Executive Producer Matt Sanders / (Head of Production)
- Line Producer Jack Winter
- Editor Alvaro del Val
- Assistant Editor Sean Ellam
- Producer Stephanie Rose
- Colorist Mikey Pehanich
- Post Producer Dale Nicholls
- Original Score Hanan Townshend
Show full credits
Credits powered by
Credits
powered by
- Production Company Superprime
- Director Kiku Ohe
- Executive Producer Adam Becht
- Sound Barking Owl
- Brand
- Executive Producer Matt Sanders / (Head of Production)
- Line Producer Jack Winter
- Editor Alvaro del Val
- Assistant Editor Sean Ellam
- Producer Stephanie Rose
- Colorist Mikey Pehanich
- Post Producer Dale Nicholls
- Original Score Hanan Townshend
As fans of Carhartt's clothing know, the hard-wearing clobber can pretty much last you a lifetime.
Celebrating the brand's equally enduring nature is History In The Making, the lastest spot from the in-house creative team created to celebrate 135 years of production.
Incorporating imagery of the types of occupation that have kept the gear in rotation over the years, including turbine operators, deckhands, construction workers, ranchers and urban farmers, Superprime director Kiku Ohe keen eye for a breathtaking moment at a delicate pace makes the journey comfortable and stylish.
