Reese’s come-hither confectionery cabinet

“I know what you're thinking… you want to put peanut butter in it don't you… file that creaminess away for later?”

So says the velvety, vaguely erotic voiceover as the popular viscous nut-based spread oozes itself over a filing cabinet in this smart spot for Reese’s Bar. 

Created by Mother and directed by Tom Bunker, through Man vs Machine, the campaign is packed with deadpan drollery as it continues the brand’s long-held love of putting peanut butter in stuff. 

From the chocolate cup and a candy shell to something a little bit niche – a regular item of office furniture made out of chocolate. Yum. 

Commenting on the launch of the chocolate/peanut butter Reese's Bar in the UK, Maria Shilyaeva, Senior Marketing Manager, Europe and WTR at Hershey said: “We’re creating a peanut butter revolution in the chocolate category, with an aim to disrupt the ordinary. Our mission is to fill everything with peanut butter!”