Share

Hellmann's – Mayo Cat (Extended Version)

Credits
powered by Source

Unlock full credits and more with a Source + shots membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

Hellmann’s new campaign continues the Unilever brand's drive to promote sustainability with the story of gifted pet who becomes a poster cat for avoiding food waste. 

Created by VML/New York, and directed by Speck & Gordon through Furlined, the spot Mayo Cat sees Kate McKinnon (Ghostbusters, Saturday Night Live) wondering what to do with a bunch of leftovers. When her mayo-loving moggie miaows her ideas, the cat is catapulted into stardom. 

The fun ad takes a gentle swipe at former SNL alumni Pete Davidson when, following the rapid breakdown of a romance between Davidson and Mayo Cat, McKinnon is moved to comfort her furry friend with the observation, "you lasted longer than most.”

Click on the links to see all of this year's Super Bowl teasers and in-game spots in one place, fully credited and constantly updated.

Share