Coors Light’s ice-cold locomotive
Created by Droga5, the beer brand’s epic big game campaign sees the return of its super chill drink-dispensing train.
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Credits
powered by
- Agency Droga5/New York
- Production Company Biscuit Filmworks/USA
- Director Daniel Warwick
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Credits
powered by
- Agency Droga5/New York
- Production Company Biscuit Filmworks/USA
- Director Daniel Warwick
- Founding Partner Shawn Lacy
- Executive Producer Andrew Travelstead
- Head of Production Sean Moody
- Production Services Orange Films/South Africa
- Production Services Producer Jon Day
- Editing Work Editorial/USA
- Post Managing Director Erica Thompson
- Executive Post Producer Alejandra Alarcon
- Head of Post Production Chris Delarenal
- Editor Rich Orrick
- Senior Assistant Editor Joseph Tuzzolino
- Post Production/VFX bEpic GmbH
- Executive VFX Producer Lion Graf
- VFX Supervisor Bastian Konradt
- CG Supervisor Felix Hohne
- Color Trafik/Los Angeles
- Color Producer Julia King
- Colorist Daniel de Vue
- Audio Post/Original Music Human Music & Sound Design/USA
- Executive Audio Producer James Dean Wells
- Audio Producer Rob Suchecki
- Chief Sound Engineer Sloan Alexander
- Music Creative Lead Andy Bloch
- Chief Creative Officer Scott Bell
- Executive Creative Director Chris Colliton
- Creative Director Nicholas Bauman
- Copywriter Julia Heydemann
- Producer Jeff McDougall
- Art Director Martha Gill
- HP Ruben Mercadal
- DP Ekkehart Pollack
- Production Designer Mike Berg / (Production Designer)
- Senior Producer Roger Moran
- Associate Producer Joshua Campbell
- Senior Music Supervisor Mike Ladman
- Music Supervisor Mara Techam
- Senior Post Producer Malia Rose
- Composer Jonathan Russell
- Song "Love Train" The O'Jays
- Talent LL Cool J
Credits
powered by
- Agency Droga5/New York
- Production Company Biscuit Filmworks/USA
- Director Daniel Warwick
- Founding Partner Shawn Lacy
- Executive Producer Andrew Travelstead
- Head of Production Sean Moody
- Production Services Orange Films/South Africa
- Production Services Producer Jon Day
- Editing Work Editorial/USA
- Post Managing Director Erica Thompson
- Executive Post Producer Alejandra Alarcon
- Head of Post Production Chris Delarenal
- Editor Rich Orrick
- Senior Assistant Editor Joseph Tuzzolino
- Post Production/VFX bEpic GmbH
- Executive VFX Producer Lion Graf
- VFX Supervisor Bastian Konradt
- CG Supervisor Felix Hohne
- Color Trafik/Los Angeles
- Color Producer Julia King
- Colorist Daniel de Vue
- Audio Post/Original Music Human Music & Sound Design/USA
- Executive Audio Producer James Dean Wells
- Audio Producer Rob Suchecki
- Chief Sound Engineer Sloan Alexander
- Music Creative Lead Andy Bloch
- Chief Creative Officer Scott Bell
- Executive Creative Director Chris Colliton
- Creative Director Nicholas Bauman
- Copywriter Julia Heydemann
- Producer Jeff McDougall
- Art Director Martha Gill
- HP Ruben Mercadal
- DP Ekkehart Pollack
- Production Designer Mike Berg / (Production Designer)
- Senior Producer Roger Moran
- Associate Producer Joshua Campbell
- Senior Music Supervisor Mike Ladman
- Music Supervisor Mara Techam
- Senior Post Producer Malia Rose
- Composer Jonathan Russell
- Song "Love Train" The O'Jays
- Talent LL Cool J
In this action-packed 30-second Super Bowl spot for Coors Light, Droga5 breathes new life into the beer brand's silver bullet train concept, first introduced in 2005.
Directed by Daniel Warwick through Biscuit Filmworks, the story opens in a living room where a young woman introduces her new boyfriend to her family, all of whom happen to support the opposite team. Super awkward.
Cue Coors' Chill Train. Resurrected after 12 years dormant (with the help of some slick VFX), the locomotive bolts across America at breakneck-speed, bursting onto the uncomfortable scene to quite literally break the ice with an ice-cold beverage.
