K48's latest for Nike present L’Incredibile! skills

The passion and dedication of young sportspeople is always inspirational to see, and, as this dynamic and neatly stitched promo for Nike goes to show, if you have a ball, anywhere can be a practice ground.

Shot around the Baggio neighborhood of Milan, L’Incredibile!, through agency C41, powerfully scoots between youthful players honing their skills, soundtracked by an impactful peice from MassiveMusic and a VO from a coach, screaming encouragement and technicalities in equal measure.

Directed by Leone, production company K48 founder and partner in C41, the film showcases a slick storytelling style, encorporaring different camera techniques and stocks, as well as Google Maps 3D view, to tell an expressive and stirring tale.