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Nike – L'incredible

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The passion and dedication of young sportspeople is always inspirational to see, and, as this dynamic and neatly stitched promo for Nike goes to show, if you have a ball, anywhere can be a practice ground.

Shot around the Baggio neighborhood of Milan, L’Incredibile!, through agency C41, powerfully scoots between youthful players honing their skills, soundtracked by an impactful peice from MassiveMusic and a VO from a coach, screaming encouragement and technicalities in equal measure.

Directed by Leone, production company K48 founder and partner in C41, the film showcases a slick storytelling style, encorporaring different camera techniques and stocks, as well as Google Maps 3D view, to tell an expressive and stirring tale.

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