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Production company Anonymous Content has signed filmmaker Jovan Todorovic for commercial and music video representation in the US, UK & Netherlands. 

The Serbian-born Todorovic has directed numerous commercials, music videos and short films for clients including Samsung, T-Mobile, Adidas, Puma, Bacardi, MTV and Diesel. As a director, photographer and musician, he is drawn to storytelling as a means to use heightened visual, auditory and textural experiences to showcase the extraordinary in the ordinary, broadening our ideas of beauty and our understanding of what it means to be human. 

"Jovan is one of the most exciting and talented directors working today. With his clear vision and compelling aesthetic, his work is inspiring to watch and always beautifully crafted,” says Anonymous Content’s UK Managing Director Tor Fitzwilliams. "I’m so happy he has chosen Anonymous Content as his new home.”

Todorovic’s latest project is the quarantine-inspired music video for Japanese indie sensation Vaundy. Shot in Japan, the video features a group of young people slowly venturing out into the empty city and, upon discovering each other, joining together in a celebratory dance that’s a joyful allegory to the (hopefully) ending of the pandemic and humanity slowly opening up again. 

Vaundy – Fukakouryoku

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Born in Belgrade in former Yugoslavia, Todorovic first discovered his passion for visual artistry when he found himself on the road escaping the Balkan wars, travelling through Europe and North America with the camera given to him on his thirteenth birthday. 

He received his B.A. in Film and Television directing at the Faculty of Dramatic Arts, Belgrade, and went on to study Directing and Cinematography at Columbia College in Chicago, later earning his MFA in Film Directing at the Faculty of Dramatic Arts, Belgrade, as well.
 
Now based in New York, Todorovic has received several awards for his commercials and documentary films, including his Hate Couture campaign for Diesel, which was a 2019 APA winner and the same year also awarded two Golds and a Bronze at the London International Awards, Silver at the Clio Awards, Merit at the One Show, and shortlisted for D&AD. In 2010, he won Ogilvy David’s Award Grand Prix for TVCs for his MTV spots; in 2011, Best TV Spots, Beverage at Croatia’s IdejaX Festival for PAN Beer; and the Golden Bell for best TVC at the Croatian FESTO for his T-Com commercial. 

His first feature, the historical documentary The Belgrade Phantom, was voted best Serbian film of 2009, and his 2016 documentary Juvenile, which follows minors incarcerated in the largest juvenile correctional facility in the Balkans, was released through Dazed Digital and his Vaults promo was named a Vimeo Staff Pick.


Check out our Craft interview with Todorovic about the making of his latest music video here.

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