Ocean Blue Seafood says hallo

Agency SICKDOGWOLFMAN’s newest campaign for Ocean Blue Seafood brings a sharp comedic sensibility to a deceptively simple brief: show why Australia’s #1 smoked salmon brand sources directly from Norway’s icy waters.

Shot on location in Frafjord, Norway by Swedish production company Giants & Toys, and directed by Gustav Egerstedt, the spot follows two deadpan fishermen Hans & Lars whose understated performances paired with the stark beauty of the landscape drive the humour and authenticity of the work.

“We leaned into Norway’s epic landscapes and icy fjords and paired it with dry and realistic delivery. The contrast does the comedy.”

From the textured wool wardrobe to the sweeping, pristine fjords, the production leans fully into a grounded Scandinavian aesthetic that reinforces Ocean Blue’s provenance story. With its blend of restrained performance, sharp visual timing, and naturalistic production design, the campaign demonstrates the teams ability to elevate a simple message into a distinctive piece of character-driven filmmaking.