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Jameson – Must Be A Jameson

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Bryan Buckley directs this tongue-in-cheek spot for Jameson that introduces the character José, a man who embodies the brand’s spirit – irresistibly smooth, daringly effortless and approachable with a dash of boldness.

Created by Ogilvy and produced by Hungry Man, the campaign celebrates the attributes of likeminded Jameson-type folk who don’t take themselves too seriously. 

José for example is a suave fella who can’t seem to have his day ruined, no matter what. 

As chilled as his signature whiskey on the rocks tipple, he breezily navigates his way through such tiresome setbacks as having his white shirt stained by a cocktail waiter and a speedboat steering wheel mishap meaning he has to crash land into a swimming pool. We’ve all been there.  

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