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Jagermeister – Be The Meister

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Booze and technical wizardry rarely make for a good combination, but the skills shown off in this new commercial for drinks brand Jägermeister go to show that, sometimes, if can make magic.

Taking us on a trip through buildings, streets and even people, ENGINE's energetic ad, Be The Meister, uses cinematic trickery and clever cuts to create a seamless party that flows like a bottle of the naughty stuff.

Ably constructed by Ben Strebel, proving his competence at sliding through non-verbal narrative, this slick and tasty spot is a shot of filmmaking dynamatism.

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