Jack Harlow give his music a new angle for Doritos
In the snack brand's Super Bowl spot from Hungry Man's Wayne McClammy, the rapper gives everyone's favourite percussive polygon a tinkle.
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Credits
powered by
- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Hungry Man
- Director Wayne McClammy
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Credits
powered by
- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Hungry Man
- Director Wayne McClammy
- Executive Producer Mino Jarjoura
- Executive Producer Dan Duffy
- Editing The Den Editorial
- Editor Christjan Jordan
- Editor Matthew Hilber
- Additional Editor Pieter Viljoen
- Assistant Editor Jake Swartz
- Executive Post Producer Jennifer Mersis
- Post Producer Jessica Davis
- Head of Production Kristina Thoegersen
- Sound Design/Audio Mix Lime Studios
- Sound Designer/Audio Mixer Joel Waters
- Assistant Audio Mixer Collin Thomas
- Executive Producer Susie Boyajan
- VFX The Mill/Los Angeles
- VFX Supervisor/Creative Director Oliver Caiden
- Executive Producer Hillary Thomas
- Executive Producer Rick Jarjoura
- DP Dion Beebe
- Production Designer Robb Buono
- Additional Editor Andrew Leggett
- Assistant Editor Nic Watkins
- Art Director Fabio Santoro
- Associate Creative Director Chase Doutre
- Associate Creative Director Danny O'Connor
- Chief Creative Officer Margaret Johnson
- Copywriter Pedro Furtado
- Creative Director Eamonn Dixon
- Creative Director Stefan Copiz
- Executive Producer Sara Ward
- HP Jim Haight
- Senior Producer Alexei Vanmourik
- Talent Missy Elliott
- Talent Jack Harlow
- Talent Elton John
Credits
powered by
- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Hungry Man
- Director Wayne McClammy
- Executive Producer Mino Jarjoura
- Executive Producer Dan Duffy
- Editing The Den Editorial
- Editor Christjan Jordan
- Editor Matthew Hilber
- Additional Editor Pieter Viljoen
- Assistant Editor Jake Swartz
- Executive Post Producer Jennifer Mersis
- Post Producer Jessica Davis
- Head of Production Kristina Thoegersen
- Sound Design/Audio Mix Lime Studios
- Sound Designer/Audio Mixer Joel Waters
- Assistant Audio Mixer Collin Thomas
- Executive Producer Susie Boyajan
- VFX The Mill/Los Angeles
- VFX Supervisor/Creative Director Oliver Caiden
- Executive Producer Hillary Thomas
- Executive Producer Rick Jarjoura
- DP Dion Beebe
- Production Designer Robb Buono
- Additional Editor Andrew Leggett
- Assistant Editor Nic Watkins
- Art Director Fabio Santoro
- Associate Creative Director Chase Doutre
- Associate Creative Director Danny O'Connor
- Chief Creative Officer Margaret Johnson
- Copywriter Pedro Furtado
- Creative Director Eamonn Dixon
- Creative Director Stefan Copiz
- Executive Producer Sara Ward
- HP Jim Haight
- Senior Producer Alexei Vanmourik
- Talent Missy Elliott
- Talent Jack Harlow
- Talent Elton John
We can all agree that the best 'musician finds love with a triangle' video is James Blunt's epic ballad on Sesame Street, but this new spot for Doritos gives it a fun run for its money.
Pulling in the big guns - Jack Harlow, Missy Elliott, even a surprise Elton John - Jack's New Angle sees the aforementioned rapper take creative inspiration from the angular shape of his Doritos snack.
Directed with flair by Hungry Man's Wayne McClammy, Goodby Silverstein and Partners' spot crams a lot of gags into its short running time; its assured construction making it sure to be a Super Bowl favourite.
Whilst kinda not-too-subtly taking its influence from &Rosas and The Gang's similar effort from 2020, this big-budget reimagining is nonetheless a blast.
