ITV Hub mixes it up

Last week saw the launch of ITV Hub's film Poison, which saw one of the channel's drama stars, Jason Watkins, pitted against a reality TV staple, Kem Cetinay.

Today the next film in the campaign, called Drama Vs Reality, has been released. Starring actor Katherine Kelly and, depending on which version you see, The Only Way Is Essex stalwarts, Pete Wicks and Bobby Noris, G&T is, like Poison, a slick, cinematic film with a weirdly sinister undertone. 

The campaign has been created by Uncommon Creative Studios and, like last week's film, the 90-second G&T is directed by Oscar-winner Tom Hooper, through SMUGGLER London.

You can read an in-depth interview with Tom Hooper and Uncommon ECD Sam Walker, which examines the origins of the campaign and takes a look behind the scenes at the shooting of Poison, by clicking here.