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Silence, white spaces, emptiness… not something we get much of in the age of information/stimulation overload.
This ingenious print campaign brilliantly employs the concept of the blank space and follows on from the London agency’s recent bold stunt for ITV’s Britain Get Talking drive. This saw top-rating Saturday night telly, Britain’s Got Talent, paused for a minute to encourage viewers to stop staring at screens and engage in actual conversation – IRL comms being an important aid to mental wellbeing.
Designed in-house by Uncommon Creative Studio, the print designs play with negative space in a stripped-back approach. The work replicates ripped-out TV listings but instead of a programme guide, the copy shows excerpts of compassionate chats and bants between loved ones.
Each print execution closes with the line ‘Tune back in to the story in your living room’. The work will run across print outlets such as The Guardian, The Observer and The Sunday Times Culture magazine.
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