It's sync or swim in Volkswagen's new spot
This new campaign from South Africa shows what life would be like if fatherhood was as simple as owning a VW.
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If only looking after a baby were as straightforward as owning a Volkswagen, with its new We Connect Go app.
This spot from Ogilvy & Mather Cape Town shows what life could be like for one father if he could connect with his baby as easily as he can with his car. Directed by Trevor Clarence, through Your Girlfriend, we see the travails of parenting a new baby mitigated by the (unfortunately fictitious) Baby Connect app, which makes locating, changing and feeding a newborn all achievable with the press of a button.