It's fitness or bust for Lucozade Sport
With health and fitness on many people's minds as we enter a new year, this spot from Lucozade Sport calls on people to get mobile in 2023.
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Credits
View on- Agency adam&eveDDB/London
- Production Company Riff Raff
- Director Rich Hall
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Credits
View on- Agency adam&eveDDB/London
- Production Company Riff Raff
- Director Rich Hall
- Editor Ben Corfield
- Editor Black Kite Studios
- Sound Design 750mph
- Colorist Richard Fearon
- Senior Creative Mike Whiteside
- Senior Creative Ben Robinson
- Creative Director Andy McAnaney
- Creative Director Christian Sewell
- Chief Creative Officer Rick Brimm
- Producer Tristan Baker
- VFX Supervisor/VFX Artist Paul Wilmot
- 2D Lead Paul Wilmot
- 3D Lead James Hansell
- 3D Animator Daniel Kmet
- Animator James Bown
- Sound Designer Lucas Trigg
- Producer Olivia Ray
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Credits
powered by- Agency adam&eveDDB/London
- Production Company Riff Raff
- Director Rich Hall
- Editor Ben Corfield
- Editor Black Kite Studios
- Sound Design 750mph
- Colorist Richard Fearon
- Senior Creative Mike Whiteside
- Senior Creative Ben Robinson
- Creative Director Andy McAnaney
- Creative Director Christian Sewell
- Chief Creative Officer Rick Brimm
- Producer Tristan Baker
- VFX Supervisor/VFX Artist Paul Wilmot
- 2D Lead Paul Wilmot
- 3D Lead James Hansell
- 3D Animator Daniel Kmet
- Animator James Bown
- Sound Designer Lucas Trigg
- Producer Olivia Ray
Lucozade Sport has released a new campaign which aims to alter consumer perception that the product is only suitable for elite athletes or high intensity exercisers.
Created by adam&eveDDB London and directed by Rich Hall through Riff Raff, the 30-second spot, called Statue, sees a woman out enjoying a park run with a bottle of Lucozade Sport. While taking a drink break, the woman places her bottle next to the park statue which proceeds to take a sneaky sip of the drink, which then sees it spring to life and get active [courtesy of Black Kite Studios], taking part in a local football match, joining a HIIT class and lifting weights.
“Every body is made to move, whether you’re an athlete, a non-athlete or an inanimate statue made of stone," said Ben Robinson and Mike Whiteside, Senior Creatives at adam&eveDDB. "Those are just facts. Bringing Statue to life with Rich Hall, Riff Raff, Black Kite Studios and garage legends Architechs was as much fun as it looks on the screen."
