It’s all up in the air with adidas and FARM Rio
The sports/fashion brands celebrate 10 Years of Collaboration with a gleefully gravity-defying spot.
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Credits
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- Director Gabriel Novis
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Credits
powered by
- Director Gabriel Novis
Credits
powered by
- Director Gabriel Novis
Channelling a similar – literally – uplifting spirit as Burberry and Megaforce delivered with their 2021 Open Spaces ad, adidas and Brazilian fashion and lifestyle brand Farm Rio release a dreamy ad with flying models.
Helmed by LOS FILM's director Gabriel Novis, the campaign sees athletic beauties dressed in vivid FARM Rio prints, floating above a sand platform tethered to a hot air balloon.
As they play altinha, a popular Brazilian beach game centred on keeping the ball aloft together with chums on the beach below, they reference the collaborative nature of adidas and FARM Rio's decade-long partnership.
The joyous film was created without the use of AI, and with the help of expert skydivers who specialise in ballooning.
