It's a battle out there in new Lexus campaign
Lexus and Team One debut new campaign for Lexus TX.
For far too long, the seat chosen in an SUV has set the tone for the journey ahead.
In its new marketing campaign for the first-ever 2024 TX, Lexus embraces a new family pecking order where everyone wins. Lexus customers have long asked for a genuine three-row SUV, and with the debut of the TX, the brand delivers more than a method of getting from point A to point B. It also ensures the journey in between is enjoyable for all.
Credits
powered by- Agency Team One/Los Angeles
- Production Company RadicalMedia/USA
- Director Tarsem
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Credits
powered by- Agency Team One/Los Angeles
- Production Company RadicalMedia/USA
- Director Tarsem
- Edit Rock Paper Scissors
- VFX JAMM Visual
- VFX TiltShift
- Color Color Collective
- Mix Margarita Mix
- Music Sounds Delicious
- Production Service The Capital Media Company/Vancouver
- Chief Creative Officer Chris Graves
- Executive Creative Director Amanda Abrams
- Executive Producer Molly Griffin
- DP Edu Grau
- Creative Director Jesse Blatz
- Creative Director: Emma Kolb
- Editor Haines Hall
- Executive Producer Sam Walsh
- Senior Producer Sascha Peuckert
- Edit Executive Producer Shada Shariatzadeh
- Edit Senior Producer Kevin Gottlieb
- Colorist Alex Bickel
- Executive Producer Jim Bouvet
- Producer Kelli Abraham
- Production Designer Jo Carkner
- Creative Director Adam Bright
- Creative Director Matt Lanzdorf
- Associate Creative Director/Art Director Tim Hawkins
- Associate Creative Director/Copywriter Emma Kolb
Credits
powered by- Agency Team One/Los Angeles
- Production Company RadicalMedia/USA
- Director Tarsem
- Edit Rock Paper Scissors
- VFX JAMM Visual
- VFX TiltShift
- Color Color Collective
- Mix Margarita Mix
- Music Sounds Delicious
- Production Service The Capital Media Company/Vancouver
- Chief Creative Officer Chris Graves
- Executive Creative Director Amanda Abrams
- Executive Producer Molly Griffin
- DP Edu Grau
- Creative Director Jesse Blatz
- Creative Director: Emma Kolb
- Editor Haines Hall
- Executive Producer Sam Walsh
- Senior Producer Sascha Peuckert
- Edit Executive Producer Shada Shariatzadeh
- Edit Senior Producer Kevin Gottlieb
- Colorist Alex Bickel
- Executive Producer Jim Bouvet
- Producer Kelli Abraham
- Production Designer Jo Carkner
- Creative Director Adam Bright
- Creative Director Matt Lanzdorf
- Associate Creative Director/Art Director Tim Hawkins
- Associate Creative Director/Copywriter Emma Kolb
The brand worked with long-time agency partner Team One on the campaign where that idea comes to life. In Team One’s spot, Battle Out There a family arrives back at the airport, weary from a day of travel. Memories of their bad seats quickly fade away when they are rescued by the spacious Lexus TX.
Characters are further explored in three unique :15 spots, Cargo, Captain’s Chair, and Interface that highlight the family members’ individualised travel pain points, and the redemption they receive when entering each row of the TX.