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RÜFÜS DU SOL – Alive

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A snowy peak, a grassy ravine, a fulsome woodland; James Frost's new promo for RÜFÜS DU SOL has some genuinely lovely locations.

Shame none of them exist...

Utilising Epic Games’ Unreal Engine, Frost takes viewers on a first-person journey over speeding landscapes, rendered with spectacular photorealism, RÜFÜS DU SOL's Alive thumping along in the background.

“When I first started discussing the video with the guys several months ago," comments Frost, "the recurring idea was this concept of "analog vs. digital" and this sense of freedom. When I was sent the track, I immediately understood why; the song had this energy that was sheer momentum, and visually it spoke to me on this level.

"As a result, I wanted to create something where we sensed we were utterly free from restraint. In light of what the World has just gone through the last 18 months, it almost felt like the need to create a visceral piece of work.

"Obviously, it would not have been possible to travel the World shooting remote landscapes, and I really wanted to find a way to explore the digital side. That's where Unreal Engine came in. I was aware of Unreal and the work done on several high-profile TV series as environmental plates. Still, I thought, what if we were actually in the environment instead of secondary to the scene. What if the environment is so photoreal that it pulls the viewer into believing they are travelling through these incredible landscapes. Then, to suddenly reveal it as a digital asset. What would that world look like?”

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