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Intermarché – The Questions

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If you're a parent of a young child then, while you may encourage their inquisitiveness and nurture their curiosity, you may also think, from time to time, 'for the love of all that is holy, stop with the questions!'.

However, as evidenced in this spot for French supermarket chain Intermarché, up to a certain age the answers to some questions that can be, shall we say... fudged. This 100-second spot, created by Romance Paris and directed by Rudi Rosenberg through Insurrection, features six-year-old Léon and an incessant avalanche of inquiries. 

His parents cope admirably, always answering (if not always correctly), but there's one, regular question all parents hate the most that they struggle to conjure a sufficient answer to...

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