Intermarché's expensive taste
Making a not-so-subtle point about the increased cost of living, Romance and director Katia Lewkowicz's trio of hilarious spots find outrage in everyday items.
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Credits
powered by
- Agency Romance/Paris
- Production Company Grand Bazar
- Director Katia Lewkowicz
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Credits
powered by
- Agency Romance/Paris
- Production Company Grand Bazar
- Director Katia Lewkowicz
- Creative Director Alexandre Herve
- Copywriter Victor Chevalier
- Art Director Julien Bon
- HP Emilie Talpaert
- Assistant Producer Agathe Fornos
- Producer Juliette Desmarescaux
- Director of Production Hugo Merival
- Sound Design PH Schmooze
- Post Production The Mill/Paris
- DP Eric Dumont
- VFX Artist Arthur Paux
- Post Producer Laura Roddier
Credits
powered by
- Agency Romance/Paris
- Production Company Grand Bazar
- Director Katia Lewkowicz
- Creative Director Alexandre Herve
- Copywriter Victor Chevalier
- Art Director Julien Bon
- HP Emilie Talpaert
- Assistant Producer Agathe Fornos
- Producer Juliette Desmarescaux
- Director of Production Hugo Merival
- Sound Design PH Schmooze
- Post Production The Mill/Paris
- DP Eric Dumont
- VFX Artist Arthur Paux
- Post Producer Laura Roddier
The age-old question of "how much is a pint of milk?" used to be used to tell the difference between the haves and have-nots, but nowadays most people cast a keen eye over their weekly shopping bill due to ever-increasing costs.
Taking this truism and making a cheeky gag of its extent is agency Romance's latest campaign for Intermarché, in which a series of people behave as though everyday essentials are extravagant luxuries.
All ending with the tagline "La vie ne devrait pas couter aussi cher" ("Life should not cost so much"), the three films wry wit and smart performances, corralled by Grand Bazar's Katia Lewkowicz, make for a funny observation about a serious issue.
Intermarche – Merlu
Intermarche – Steak Haché
