IKEA’s unforgotten furnishings
The homeware retailer promotes its second-hand stores with a moving, melancholic film about furniture that doesn’t have to fade away.
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Credits
powered by
- Agency Try/Oslo
- Production Company Aparent
- Director Kavar Singh
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Credits
powered by
- Agency Try/Oslo
- Production Company Aparent
- Director Kavar Singh
- Director/Partner Niels Windfeldt
- Music Supervision Orange Blue Supervision
- Director Niels Windfeldt
- Producer Alexander Aurdal
- DP Oskar Dalsbakken
- DP Espen Saur
- Production Alexei Moke
- Production Espen Saur
- Editor Henrik Pedersen
- Producer Aleks Audal
- Editor Online Sindre Hammersboen
- Colorist Joakim Rissveds
- Music Supervisor Christian Blad
- Music Supervisor Thore Garberg
- Sound Andreas Waag Martinsen
- Sound Designer Andreas Waag Martinsen
- Creative Caroline Riis
- Creative Eirik Sorensen
- Creative Director Caroline Riis
- Creative Director Eirik Sorensen
- Designer Jeppe Gjesti
- Designer Mats Maeland
- Designer Magnus Snickars
- Designer Dennis Magnus Andresen
- Designer Tommy Lybekk
- Designer Marthe Solli
- Digital Director Magnus Snickars
- Digital Producer Erik Teigland
- Graphic Designer Marthe Solli
- Graphic Designer Elise Eik Ismar
- Producer Erik Teigland
Credits
powered by
- Agency Try/Oslo
- Production Company Aparent
- Director Kavar Singh
- Director/Partner Niels Windfeldt
- Music Supervision Orange Blue Supervision
- Director Niels Windfeldt
- Producer Alexander Aurdal
- DP Oskar Dalsbakken
- DP Espen Saur
- Production Alexei Moke
- Production Espen Saur
- Editor Henrik Pedersen
- Producer Aleks Audal
- Editor Online Sindre Hammersboen
- Colorist Joakim Rissveds
- Music Supervisor Christian Blad
- Music Supervisor Thore Garberg
- Sound Andreas Waag Martinsen
- Sound Designer Andreas Waag Martinsen
- Creative Caroline Riis
- Creative Eirik Sorensen
- Creative Director Caroline Riis
- Creative Director Eirik Sorensen
- Designer Jeppe Gjesti
- Designer Mats Maeland
- Designer Magnus Snickars
- Designer Dennis Magnus Andresen
- Designer Tommy Lybekk
- Designer Marthe Solli
- Digital Director Magnus Snickars
- Digital Producer Erik Teigland
- Graphic Designer Marthe Solli
- Graphic Designer Elise Eik Ismar
- Producer Erik Teigland
We sit at them, sleep on them, work on them… pieces of furniture all have stories to tell and this elegant film created by TRY, reveals the lives of tables, chairs and more that have been discarded.
Directed by Kavar Singh and Niels Windfeldt through Aparent and set to a poignant reworking of the classic 1985 hit from Simple Minds, Don’t You (Forget About Me), the film advertises The Life Collection 2022 – an actual collection of IKEA furniture found in people’s homes and bought back by IKEA because the owner no longer need it.
Be that office desks of a company that went bankrupt during the pandemic, a wine rack where the owner stopped drinking, or a vintage 70s kitchen dining set the owner of which has passed away.
The furniture was collected and sold back at IKEA's new second-hand stores.
IKEA Global Marketing Manager Roberto Giannone commented: "Our new second hand stores are needed because life happens, and we needed a more sustainable way of treating our furniture."
