IKEA's purrfect Pet Shopping Network
Purveyors of surreality, Private Island, create an audacious five-hour TikTok feed for Mother, in which the animals are the ultimate salespeople.
)
Credits
powered by
- Agency Mother/Berlin
- Production Company Private Island
- Director Chris Boyle
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Mother/Berlin
- Production Company Private Island
- Director Chris Boyle
- Sound Wave Studios/London
- Executive Creative Director Nick Hallbery
- Creative Director Mico Toledo
- Art Director Will Lancaster
- Creative Jay Daniells
- Production Director Ben Waters
- Producer Oli Kozlik
- Producer Aine ODonnell
- Production Designer Sean Hogan
- DP Pieter Snyman
- Editor Kuba Sobieski
Credits
powered by
- Agency Mother/Berlin
- Production Company Private Island
- Director Chris Boyle
- Sound Wave Studios/London
- Executive Creative Director Nick Hallbery
- Creative Director Mico Toledo
- Art Director Will Lancaster
- Creative Jay Daniells
- Production Director Ben Waters
- Producer Oli Kozlik
- Producer Aine ODonnell
- Production Designer Sean Hogan
- DP Pieter Snyman
- Editor Kuba Sobieski
It goes without saying that working with animals is one of the tricksier production problems, but what about creating a five-hour stream starring pets, for pets?!
In this impressive feat for IKEA through Mother, London-based studio Private Island produced, directed (by Chris Boyle), edited and posted the Pet Shopping Network; an epic endeavour that sees 'hosts' Meatball (a Toy terrier), Spitz (a golden retriever), Mr. Purrrkins (a Ragdoll cat) charm in features like CALL A CAT, PUPPIES vs KITTENS and CROWN THE UNBOXER.
Credits
powered by
- Agency Mother/Berlin
- Production Company Private Island
- Director Chris Boyle
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Mother/Berlin
- Production Company Private Island
- Director Chris Boyle
- Sound Wave Studios/London
- Executive Creative Director Nick Hallbery
- Creative Director Mico Toledo
- Art Director Will Lancaster
- Creative Jay Daniells
- Production Director Ben Waters
- Producer Oli Kozlik
- Producer Aine ODonnell
- Production Designer Sean Hogan
- DP Pieter Snyman
- Editor Kuba Sobieski
Credits
powered by
- Agency Mother/Berlin
- Production Company Private Island
- Director Chris Boyle
- Sound Wave Studios/London
- Executive Creative Director Nick Hallbery
- Creative Director Mico Toledo
- Art Director Will Lancaster
- Creative Jay Daniells
- Production Director Ben Waters
- Producer Oli Kozlik
- Producer Aine ODonnell
- Production Designer Sean Hogan
- DP Pieter Snyman
- Editor Kuba Sobieski
“PI excels at making fever dreams a reality, and this opportunity to create a bespoke pet channel with pet sets, pet hosts and two enormous stunt pet paws… and then broadcast it live to the internet is exactly what we founded the Island to make," explains Boyle.
"Frankly, it’s the best job ever.”
For those of you with animals (or half a day to kill), the full stream can be found here.
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
