If you’re ready and you know it then you really Oura show it
The smart ring brand emphasises the need to exercise only when it's right for you in this charming spot from Mischief @ No Fixed Address.
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Credits
powered by
- Agency Mischief At No Fixed Address/New York
- Production Company Revolver Films
- Director Scott Cudmore
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Credits
powered by
- Agency Mischief At No Fixed Address/New York
- Production Company Revolver Films
- Director Scott Cudmore
- Chief Creative Officer Greg Hahn
- Executive Creative Director Bianca Guimaraes
- Executive Creative Director Kevin Mulroy
- Associate Creative Director Domenique Raso
- Associate Creative Director Anand Iyer
- Executive Producer Luc Frappier
- Executive Producer Richard Cureton
- DP Bobby Shore
- Edit Company Rooster Post Production
- Editor Michelle Czukar
- Executive Producer Melissa Kahn
- Music Company JSM Music
- Composer Joel Simon
- Executive Producer Jeff Fiorello
- Producer Norm Felker
- Producer Andrew Manning
- Composer/Sound Designer Nathan Kil
- Audio Mixer Brian Bernard
- Chief Strategy Officer Jeff McCrory
- Producer Freelance Clair Galea
- Line Producer Peter Oad
- Colorist Wade Odlum
- CG Jerry Corda Stanley
- VFX Artist Eric Perrella
- VFX Artist/Online Artist Darren Achim
- Post Producer Pallavi Joshi-Firby
- Executive Producer Shenny Jaffer
- Producer Nick Shaw
Credits
powered by
- Agency Mischief At No Fixed Address/New York
- Production Company Revolver Films
- Director Scott Cudmore
- Chief Creative Officer Greg Hahn
- Executive Creative Director Bianca Guimaraes
- Executive Creative Director Kevin Mulroy
- Associate Creative Director Domenique Raso
- Associate Creative Director Anand Iyer
- Executive Producer Luc Frappier
- Executive Producer Richard Cureton
- DP Bobby Shore
- Edit Company Rooster Post Production
- Editor Michelle Czukar
- Executive Producer Melissa Kahn
- Music Company JSM Music
- Composer Joel Simon
- Executive Producer Jeff Fiorello
- Producer Norm Felker
- Producer Andrew Manning
- Composer/Sound Designer Nathan Kil
- Audio Mixer Brian Bernard
- Chief Strategy Officer Jeff McCrory
- Producer Freelance Clair Galea
- Line Producer Peter Oad
- Colorist Wade Odlum
- CG Jerry Corda Stanley
- VFX Artist Eric Perrella
- VFX Artist/Online Artist Darren Achim
- Post Producer Pallavi Joshi-Firby
- Executive Producer Shenny Jaffer
- Producer Nick Shaw
Exercise ads often feel like a aggy drill sergeant shaming you into more reps or laps round the park.
Thankfully, in this delightful spot for smart ring brand Oura, the emphasis is much more on feeling the burn when you're ready and able to.
Reappropriating the rhyme If You're Happy And You Know It, If You’re Ready And You Know It sees members of the public chant alternate lyrics, encouraging people to skip the gym if they're tired or to take a break if stressed out.
Shot with calming ease by Revolver's Scott Cudmore, the campaign, the first from Mischief @ No Fixed Address, is a refreshing and thoughtful musing on motivation.
