If the shoe fits

The Made For Woman collection, titled BlissFeel, hops onto the scene with a film directed by Sophia Nahli Allison and produced by Melina Matsoukas’ new creative collective De La Revolución. 

With a poetic voiceover celebrating the females “load-bearing, childbearing, find-your-bearings, flexible, I could run all day” feet, the ad explores the intricate nuances of women’s feet and what makes them feel good in motion. 

Who knew they were just not smaller versions of a man’s podiatric arrangements?

Shot in Mexico City and Shanghai the good-looking film was made in collaboration with cinematographer Michael 'Cambio' Fernandez, with the local support of cinematographer Stevo Sheng in China.

It also features some of the brand’s ambassadors: Colleen Quigley, Kadeena Cox, Changning Zhang and Mirna Valerio, alongside other real female runners.