Hyundai’s golden memories of golden goals
The car brand celebrates its sponsorship of the 2023 FIFA Women's World Cup with a rousing film following the progress of women’s football through history.
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Credits
powered by
- Agency Jung von Matt/Spree/Berlin
- Production Company Bonaparte
- Director Nicole Ackermann
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Credits
powered by
- Agency Jung von Matt/Spree/Berlin
- Production Company Bonaparte
- Director Nicole Ackermann
- Executive Producer Jana Reinermann
- Director/Managing Partner Nico Kreis
- Managing Partner Philip Toepfer
- Post Production/Music/Sound Bonaparte
- VFX Orchestra Blue
- Color Blacksmith/New York
- Colorist Mikey Pehanich
- Sound Design String and Tins
- Sound Designer Joe Wilkinson / (Composer/Sound Designer)
- Production Services Nafta Films
- Executive Producer Ilya Medovy
- Director of Production Lizzie Mabbott
- Chief Creative Officer/Partner Szymon Rose
- Senior Producer Brady-Lee Allen
- Associate Creative Director Blake Waters
- Line Producer/Producer Sarah Hawkins
- Creative Director Felix Umbach
- Producer Titus Scholl
- Producer Joy Fischer
- Producer Veronica Stroever
- DP Khalid Mohtaseb
- Rep Lola Bracegirdle-Black
- Creative Jonathan Lichtenberg
- Creative Danny Jungslund
- Editor Amanda James
- Composer Markus (Smit) Wormstorm
- Producer Pavel Gumennikov
Credits
powered by
- Agency Jung von Matt/Spree/Berlin
- Production Company Bonaparte
- Director Nicole Ackermann
- Executive Producer Jana Reinermann
- Director/Managing Partner Nico Kreis
- Managing Partner Philip Toepfer
- Post Production/Music/Sound Bonaparte
- VFX Orchestra Blue
- Color Blacksmith/New York
- Colorist Mikey Pehanich
- Sound Design String and Tins
- Sound Designer Joe Wilkinson / (Composer/Sound Designer)
- Production Services Nafta Films
- Executive Producer Ilya Medovy
- Director of Production Lizzie Mabbott
- Chief Creative Officer/Partner Szymon Rose
- Senior Producer Brady-Lee Allen
- Associate Creative Director Blake Waters
- Line Producer/Producer Sarah Hawkins
- Creative Director Felix Umbach
- Producer Titus Scholl
- Producer Joy Fischer
- Producer Veronica Stroever
- DP Khalid Mohtaseb
- Rep Lola Bracegirdle-Black
- Creative Jonathan Lichtenberg
- Creative Danny Jungslund
- Editor Amanda James
- Composer Markus (Smit) Wormstorm
- Producer Pavel Gumennikov
Created by Jung von Matt and directed by Nicole Ackermann through BONAPARTE, the hero film titled How Far We’ve Come is part of Hyundai’s ‘Goal of the Century’ campaign.
A thought-provoking journey back through time the film commemorates the bumpy road that has led women’s football to the world stage and reminds us of periods of time – from 1921 to 1971 – when women’s football was banned.
The film opens in 1895, the date of Britain’s first official women’s football match, as the lead protagonist Jeanette shocks onlookers by hitching up her petticoats and fighting to keep possession of the ball.
See here for more on the thrilling story of women’s football, the marketing surrounding the Women’s World Cup and the redoubtable Nettie Honeyball, the knickerbocker-clad founder of the British Ladies Football Club.
