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Hyundai – I'm In Charge

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Created by Jung Von Matt/Neckar Germany and directed by Amber Grace Johnson through Object & Animal and AKKURAT Studios, this stylish new campaign aims to reinforce Hyundai’s commitment to clean mobility. 

The film travels the world, from the plains of Kenya, across green landscapes, glaciers and urban environments to reflect the idea that sustainability is a global topic and that while the landscape may change, the message remains the same, that change is possible. Featuring real people who champion sustainability, including a Kenyan actress and model and a dancer from Paris, the cast was selected for their commitment to a greener future, a view that aligns with the brand. The spot also features long-time Hyundai partners, pop band BTS.

“The campaign conveys empowerment of each and every one of us because, with full access to electric mobility, all of us can contribute to changing the world,” said Rico Noel, Creative Director at Jung von Matt/Neckar.

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