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Hyundai – On To Better

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Hyundai's new campaign, from Innocean Berlin, attempts to highlight what exactly goes into the making of 'extraordinary'.

Directed Sebastian Strasser through Anorak Film, with cinematography from Oscar-winning Linus Sandgren, the film, takes a deep dive into the life and mind of a car designer and his quest for better. 

Taking inspiration from the words of Chung Ju-yung, Hyundai’s founder, who said “Nothing is impossible if you break the mould”, the spot shows the process of creating some of its recent, cutting-edge models from early sketches, to intricate computer renders, to clay models, all the way to the finished cars.

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