HSBC highlights online security in Succession-themed spot
HSBC Argentina's latest campaign features a witty film directed by Augusto Giménez Zapiola and Ale Rey, through argentinacine that provides a reminder to be aware of protecting sensitive information.
)
HSBC Argentina and DAVID Buenos Aires and argentinacine have collaborated on a spot inspired by the hit series Succession, that raises awareness of the issue of cyber security.
With more than 1.2 billion attempted cyber-attacks registered in Argentina last year, cyber attacks are among the country's most common crimes. In these types of attacks, cybercriminals trick people into giving them personal and confidential information, such as passwords, banking details, and credit card numbers.
HSBC Argentina's new high-impact campaign aims to alert viewers to the risks of operating online and how crucial it is to protect personal information.
Credits
powered by
- Agency DAVID/Buenos Aires
- Production Company Argentinacine
- Director Ale Rey
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency DAVID/Buenos Aires
- Production Company Argentinacine
- Director Ale Rey
- Music Company Bigotes Musica
- Global Chief Creative Officer Pancho Cassis
- Global Chief Operating Officer Sylvia Panico
- Chief Creative Officer Nicolas Vara
- Chief Creative Officer Ignacio Flotta
- HP Jimena Oliva
- Director Augusto Zapiola
- Producer Nano Tidone
- Executive Producer Sandra Sbarra
- Executive Producer Diego Gonzalez
- Producer German Escande
- Art Director Vera Espanol
- DP Leandro Filloy
- Editor Joaquin Pellarolo
Credits
powered by
- Agency DAVID/Buenos Aires
- Production Company Argentinacine
- Director Ale Rey
- Music Company Bigotes Musica
- Global Chief Creative Officer Pancho Cassis
- Global Chief Operating Officer Sylvia Panico
- Chief Creative Officer Nicolas Vara
- Chief Creative Officer Ignacio Flotta
- HP Jimena Oliva
- Director Augusto Zapiola
- Producer Nano Tidone
- Executive Producer Sandra Sbarra
- Executive Producer Diego Gonzalez
- Producer German Escande
- Art Director Vera Espanol
- DP Leandro Filloy
- Editor Joaquin Pellarolo
