HP's paper trail

The 'object makes its way across the city' trope isn't exactly new to advertising, but, with their new spot for HP, W+K Portland manages to make the most innocuous of objects oddly endearing - a crumpled ball of paper.

Following our protagonist after she loses confidence in a meeting, due to failing technology, No Thought Left Behind's steadfast parchment navigates tricky terrain and perilous caverns (i.e. bins) to bring itself back to its owner.

Shot with skill by MJZ's Nick Ball, who utilises the locations offered by Budapest well, the tight narrative and impressive amount of emotion it elicits makes this an idea we're glad found its way to us.