How to tame your dragon: spritz on Quasar Brave
F/Nazca Saatchi & Saatchi are behind the dramatic launch ad for a new fragrance which 'awakens inner strength'.
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Credits
powered by
- Agency F/Nazca Saatchi & Saatchi/Sao Paulo
- Production Company Iconoclast
- Director Ian Ruschel
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Credits
powered by
- Agency F/Nazca Saatchi & Saatchi/Sao Paulo
- Production Company Iconoclast
- Director Ian Ruschel
- Executive Creative Director Fabio Fernandes
- Creative Director Rodrigo Castellari
- Copywriter Charles Faria
- Creative Andre Fukumoto
- Producer Elucieli Nascimento
- Producer Fernanda Sousa / (Producer)
- Producer Rafael Paes
- Producer Rosana Sallum
- Producer Victor Alloza
- DP Agustin Claramunt
- Producer Henrique Danieletto
- Executive Producer Alonso Sperb
- Post Dopo VFX
- Sound Design Supersonica
- Composer Antonio Pinto
- Production Design Guilherme Marini
- Executive Producer Gregory Bogossian
- Editor Jair Peres
Credits
powered by
- Agency F/Nazca Saatchi & Saatchi/Sao Paulo
- Production Company Iconoclast
- Director Ian Ruschel
- Executive Creative Director Fabio Fernandes
- Creative Director Rodrigo Castellari
- Copywriter Charles Faria
- Creative Andre Fukumoto
- Producer Elucieli Nascimento
- Producer Fernanda Sousa / (Producer)
- Producer Rafael Paes
- Producer Rosana Sallum
- Producer Victor Alloza
- DP Agustin Claramunt
- Producer Henrique Danieletto
- Executive Producer Alonso Sperb
- Post Dopo VFX
- Sound Design Supersonica
- Composer Antonio Pinto
- Production Design Guilherme Marini
- Executive Producer Gregory Bogossian
- Editor Jair Peres
We've all experienced the heart-stopping pressure of preparing for a big presentation - and for many, conquering your fear of speaking in public can feel a lot like facing down a dragon.
F/Nazca Saatchi & Saatchi have brought this emotional tussle to life in this spectacularly souped-up spot promoting O Boticário's latest fragrance. Featuring Game of Thrones-worthy SFX, the film, directed by Ian Ruschel through Iconoclast Brazil, sees a nervous young man preparing to give his first lecture. All of a sudden, his fears are made flesh when a fire-breathing monster appears and pursues him round the auditorium, hell-bent on burning him to a crisp.
Luckily, though, our hero has doused himself in Quasar Brave, whose fortifying notes of 'purified sake alcohol and black Ceylon leaf' allow him to tame the beast and overcome his phobia.
