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O Boticário – First Lecture

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We've all experienced the heart-stopping pressure of preparing for a big presentation - and for many, conquering your fear of speaking in public can feel a lot like facing down a dragon.

F/Nazca Saatchi & Saatchi have brought this emotional tussle to life in this spectacularly souped-up spot promoting O Boticário's latest fragrance. Featuring Game of Thrones-worthy SFX, the film, directed by Ian Ruschel through Iconoclast Brazil, sees a nervous young man preparing to give his first lecture. All of a sudden, his fears are made flesh when a fire-breathing monster appears and pursues him round the auditorium, hell-bent on burning him to a crisp. 

Luckily, though, our hero has doused himself in Quasar Brave, whose fortifying notes of 'purified sake alcohol and black Ceylon leaf' allow him to tame the beast and overcome his phobia. 

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