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Sigrid – Mine Right Now

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Speak to any director, especially those working in music video, and you'll hear tales of the frantic problem-solving that's needed on set. 

However, few have to combat as many calamities as Riff Raff director Max Siedentopf, as his new promo for Norwegian singer Sigrid goes to prove.

Kicking of with a confessional from the songstress herself, admitting to missing the shoot due to delayed flights, Mine Right Now goes on to catalogue Siedentopf's struggles with weather, safety and a reluctant central performance from... himself.

Treading similar ground to 2017's Young Thug Wyclef Jean vid, but with a few more natural issues getting in the way, Siedentopf's reluctant charm and perseverance in the face of mounting problems gives this 'FRYE Festival of music videos' a cheeky allure.

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