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Herb Med – Dive into Life

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As anyone who's ever sat on the loo and prayed for sweet release from their bunged-up colon knows, constipation is no laughing matter.

So, props to JWT Beirut who have managed to create a genuinely funny campaign for Herb Med, whose Ten Herbs remedy promises to provide fast-acting relief and get things moving again. 

Dreambox Films director Mohamed El Zayat plays it straight with a visual metaphor of divers pontificating and prevaricating at the edge of their diving boards, before delivering a lesson in comic timing. Warning: do not watch while consuming a hot beverage.

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