Hop on the jolly trolly with Publix
The US supermarket chain launches a magical realist spot depicting a woman literally rolling in the aisles with glee at the wondrous delights on offer at her grocery store.
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Credits
View on- Agency 22squared/Tampa
- Production Company The Corner Shop
- Director Ivan Grbovic
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Credits
View on- Agency 22squared/Tampa
- Production Company The Corner Shop
- Director Ivan Grbovic
- Editor Cut+Run/New York
- VFX Framestore Pictures
- SVP, Group Creative Director Ryan Stafford
- VP, Creative Director Garen Boghosian
- Associate Creative Director Ivan Burguete
- Associate Creative Director Patton Smith
- Art Director Austin Anglin
- HP Zamile Vilakazi
- VP, Executive Producer Lori Lawery
- VP, Executive Producer Alex Vainstein
- Executive Producer/Co-Founder Anna Hashmi
- Executive Producer Jay Shapiro
- Producer Suza Horvat
- Production Designer Thomas Alexander Danbury
- Producer Annabelle Cuthbert
- Executive Post Producer Ellese Shell
- Editor/Partner Jon Grover
- Executive Producer Nic Barnes
- VFX Supervisor Martin Lazaro
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Credits
powered by- Agency 22squared/Tampa
- Production Company The Corner Shop
- Director Ivan Grbovic
- Editor Cut+Run/New York
- VFX Framestore Pictures
- SVP, Group Creative Director Ryan Stafford
- VP, Creative Director Garen Boghosian
- Associate Creative Director Ivan Burguete
- Associate Creative Director Patton Smith
- Art Director Austin Anglin
- HP Zamile Vilakazi
- VP, Executive Producer Lori Lawery
- VP, Executive Producer Alex Vainstein
- Executive Producer/Co-Founder Anna Hashmi
- Executive Producer Jay Shapiro
- Producer Suza Horvat
- Production Designer Thomas Alexander Danbury
- Producer Annabelle Cuthbert
- Executive Post Producer Ellese Shell
- Editor/Partner Jon Grover
- Executive Producer Nic Barnes
- VFX Supervisor Martin Lazaro
What to do when the world feels like it's going to hell in a hand cart? Get yourself a shopping cart of course and dive into a retail therapy daze at your local supermarket.
This charming ad for Publix, created by 22squared and directed by Ivan Grbovic through The Corner Shop, conveys the heights of euphoria the purchasing of stuff can bring, via the story of a woman experiencing a super trippy shopping trip.
Friendly flowers greet her on entry, butterflies sprinkle fairy dust over rows of veg and colourful sprinkles float about the store, all to the blissful strains of a well-chosen hit from 1997, The Verve's Bitter Sweet Symphony.
