Honda’s electric dreams
The auto brand’s new campaign sets out its innovative plans for the future with a dynamic live-action/animation hybrid spot directed by Smith & Foulkes.
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Credits
powered by
- Agency RPA/Los Angeles
- Production Company Riff Raff
- Director Smith & Foulkes
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Credits
powered by
- Agency RPA/Los Angeles
- Production Company Riff Raff
- Director Smith & Foulkes
- Colorist The Mill/Chicago
- Line Producer Josh Sondock
- Production Designer Murtha Skouras Agency
- Editing Cut+Run/London
- Color Rare Medium
- Colorist Kristopher Smale
- DP Ian Rigby
- DP Gus Bendinelli
- Production Designer Andrew Reznik
- Editor Steve Gandolfi
Credits
powered by
- Agency RPA/Los Angeles
- Production Company Riff Raff
- Director Smith & Foulkes
- Colorist The Mill/Chicago
- Line Producer Josh Sondock
- Production Designer Murtha Skouras Agency
- Editing Cut+Run/London
- Color Rare Medium
- Colorist Kristopher Smale
- DP Ian Rigby
- DP Gus Bendinelli
- Production Designer Andrew Reznik
- Editor Steve Gandolfi
EVs with wings, fuel-producing algae farms, upcycled old cars and possible moon landings, these are among the ambitious projects appearing in this impressive ad for Honda.
Created by RPA and produced by Riff Raff, with some super-slick post from The Mill, Keep Dreaming introduces the 2024 Prologue, the new all-electric SUV, and also tracks Honda’s history of innovating with hybrid and electric vehicles and its target to be carbon-neutral by 2050.
The brand's lofty aims also include taking Honda vehicles literally off road, up in the air and maybe even into space!
