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Hershey – Qual Teu Sonho?

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Playing on the pronouns HER and SHE in the brand name, this campaign for Hershey's showcases working artists. 

Set to the track Qual Teu Sonho? [What’s Your Dream?] this film is a multimedia discovery of artists. With geometric transitions and illustrative cut-ins, the promo tells the story of Latina and Afro-Latina women, celebrating the multi-cultural heritage of Brazil.

Showing a genuine commitment to uplifting women, Hershey’s is sponsoring workshops and mentoring for artists in partnership with Plano Feminino. BETC Sao Paolo has created the campaign, which was directed by Hanna Batista and André Ináci, and produced by Modernista.

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