Hershey’s wordplay for IWD
In a multi-cultural celebration of Brazilian women in the arts, BETC Sao Paulo has developed a music video featuring Yzalú, a noted singer and Black feminist.
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Credits
powered by
- Agency BETC Havas/Sao Paulo
- Production Company Modernista Creative Producers
- Director Andre Inacio
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Credits
powered by
- Agency BETC Havas/Sao Paulo
- Production Company Modernista Creative Producers
- Director Andre Inacio
- Executive Creative Director Andrea Siqueira
- Associate Creative Director Andre Batista
- Creative Rodrigo Casanovas
- Creative Diego Canhisares
- Creative James Doring
- Chief Creative Officer Erh Ray
- Executive Producer Marcelo Monteiro
- Executive Producer Alexandre Lucas
- Post production Guilherme Carneiro
Credits
powered by
- Agency BETC Havas/Sao Paulo
- Production Company Modernista Creative Producers
- Director Andre Inacio
- Executive Creative Director Andrea Siqueira
- Associate Creative Director Andre Batista
- Creative Rodrigo Casanovas
- Creative Diego Canhisares
- Creative James Doring
- Chief Creative Officer Erh Ray
- Executive Producer Marcelo Monteiro
- Executive Producer Alexandre Lucas
- Post production Guilherme Carneiro
Playing on the pronouns HER and SHE in the brand name, this campaign for Hershey's showcases working artists.
Set to the track Qual Teu Sonho? [What’s Your Dream?] this film is a multimedia discovery of artists. With geometric transitions and illustrative cut-ins, the promo tells the story of Latina and Afro-Latina women, celebrating the multi-cultural heritage of Brazil.
Showing a genuine commitment to uplifting women, Hershey’s is sponsoring workshops and mentoring for artists in partnership with Plano Feminino. BETC Sao Paolo has created the campaign, which was directed by Hanna Batista and André Ináci, and produced by Modernista.
