Henry Scholfield brings a bucket of finger-lickin festive fun
MullenLowe’s latest work for KFC helps solve the problem of The 4th Night of Break; the random, nondescript holiday no-man’s-land that follows the festivities.
)
Credits
powered by
- Agency MullenLowe/Boston
-
- Director Henry Scholfield
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency MullenLowe/Boston
- Director Henry Scholfield
Credits
powered by
- Agency MullenLowe/Boston
- Director Henry Scholfield
Fun fact: did you know that in Japan it's become an annual tradition to have a big ol' bucket of KFC on Christmas Day?
Whilst this fun spot for the chicken-vendor might neither be set in Nippon or be about the big day itself, the sentiment of sharing a thigh or two with your nearest and dearest is suggested for The 4th Night of Break; that annoying bit after the festivities whereby you still have a house of mouths to feed but little gumption to do it yourself.
Directed by Henry Scholfield and filled with his trademark flair, MullenLowe's film is a whirlwind trip through familiar yet accentuated post-Christmas-carnage, capturing the recognisable feelings of the period to promote a nifty solution.
