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Hennessy XO – Life is the Greatest Odyssey

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Damien Chazelle is the latest director to explore Hennessy X.O’s Odyssey series in a campaign created by DDB/Paris and produced by Superprime and Loveboat.

Titled Life is the greatest Odyssey, the film marks the third instalment of the brand’s Odyssey, following successful collaborations with directors Sir Ridley Scott (2019) and Nicolas Winding Refn (2016).
 
Inspired by the idea that a drop of brandy can trigger magical musings, the director of Whiplash, La La Land, First Man, and Babylon crafts a tale packed with visual flourishes and surprises that follows a musician journeying through his reflections and recollections. 

The film boasts a lush score created by Chazelle’s long-time collaborator, the Oscar-winning composer Justin Hurwitz.

Alexander Kalchev, CCO at DDB Paris explains the film is “an homage to the greatness of a human life. In a way, X.O takes the form of Proust’s madeleine, taking us on a multi-sensorial journey through the past, present and future. Telling this story took hundreds of extras, hand-made sets designed by the wonderful Florencia Martin and the poetic beauty of Damien Chazelle’s delicate direction.”

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