Hellmann’s mayo-nose pleaser
The mayonnaise producer and its brand ambassador, NFL star Will Levis, launches the world’s first eau de mayo with a droll spoof scent ad.
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Credits
powered by
- Agency Edelman/New York
- Production Company Sequitur Cinema
- Director Andrew Simon
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Credits
powered by
- Agency Edelman/New York
- Production Company Sequitur Cinema
- Director Andrew Simon
- Executive Producer Denis Deck
- Executive Producer Laura Relovsky
- Editor Heather Danosky
- Post Production BANDIT Editorial
- Color Grading Light Iron
- Colorist Ian Vertovec
- Sound Design Sonic Union
- Head of Production Patrick Sullivan / (Head of Production)
- Sound Designer/Audio Mixer David Papa
- Engineer Graham Carpenter
- Global Executive Creative Director Andrew Simon
- Associate Creative Director, Art Kaleah Horton
- Associate Creative Director, Copy Alexandra Weinberg
- Executive Producer Alicia Cabral
- Senior Producer Nate Millado
- Line Producer Melissa Lummus
- Producer Saghar Talebi
- DP Steven Meizler
- Assistant Editor Brooke Lawrence
- Colorist Pat Fitzgerald
- Visual Effects Przemyslaw Radłowski
- VFX Artist Vin Roma
Credits
powered by
- Agency Edelman/New York
- Production Company Sequitur Cinema
- Director Andrew Simon
- Executive Producer Denis Deck
- Executive Producer Laura Relovsky
- Editor Heather Danosky
- Post Production BANDIT Editorial
- Color Grading Light Iron
- Colorist Ian Vertovec
- Sound Design Sonic Union
- Head of Production Patrick Sullivan / (Head of Production)
- Sound Designer/Audio Mixer David Papa
- Engineer Graham Carpenter
- Global Executive Creative Director Andrew Simon
- Associate Creative Director, Art Kaleah Horton
- Associate Creative Director, Copy Alexandra Weinberg
- Executive Producer Alicia Cabral
- Senior Producer Nate Millado
- Line Producer Melissa Lummus
- Producer Saghar Talebi
- DP Steven Meizler
- Assistant Editor Brooke Lawrence
- Colorist Pat Fitzgerald
- Visual Effects Przemyslaw Radłowski
- VFX Artist Vin Roma
After famously adding the popular egg-based cold sauce to his coffee in a viral 'press conference' last year, Levis returns in New York agency Edelman's witty campaign for Unilever brand Hellmann's.
The Tennessee Titans quarterback smoulders around in the perfume spot pastiche, which was directed by Andrew Simon, through Sequitur Cinema, and boasts sultry cinematography by Steven Meizler – known for his work on Queen’s Gambit and Godless.
The initiative actually does include a signature scent, Will Levis No. 8, which will be available nationwide through Shopify and promises to push the boundaries of what it means to “smell like greatness”.
