Heineken’s ode to empty pubs
Using typical bar ephemera like cheesy stoplights, guitars, license plates, and, of course, neon signs, bars across the world sing out Simple Minds’ banger, Don’t You (Forget About Me).
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Credits
powered by
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- Production Company Stink/Brazil
- Director Marcio (Squarehead) Leitao
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Credits
powered by
- Production Company Stink/Brazil
- Director Marcio (Squarehead) Leitao
- Producer Michele Pavao
- Producer Welton Noronha
- Creative Director Arturo Marenda
- Global Executive Creative Director Mihnea Gheorghiu
- Chief Creative Officer Domenico Massareto
- Head of TV Production Renata Sayao
- Head of TV Production Mariella Maiorano
- Global Chief Creative Officer Bruno Bertelli
- Chief Creative Officer Cristiana Boccassini
- Executive Creative Director Gustavo Victorino
- Executive Creative Director Dave Monk
- Sound Editing and Mixing Quiet City Music & Sound
- Managing Director Ingrid Raszl
- Executive Producer Renata Dumont
- Executive Producer Carolina Junqueira
- Executive Producer Camila Martinez
- Post Production Coordinator Roberta Bruzadin
- Editor Marcio (Squarehead) Leitao
Credits
powered by
- Production Company Stink/Brazil
- Director Marcio (Squarehead) Leitao
- Producer Michele Pavao
- Producer Welton Noronha
- Creative Director Arturo Marenda
- Global Executive Creative Director Mihnea Gheorghiu
- Chief Creative Officer Domenico Massareto
- Head of TV Production Renata Sayao
- Head of TV Production Mariella Maiorano
- Global Chief Creative Officer Bruno Bertelli
- Chief Creative Officer Cristiana Boccassini
- Executive Creative Director Gustavo Victorino
- Executive Creative Director Dave Monk
- Sound Editing and Mixing Quiet City Music & Sound
- Managing Director Ingrid Raszl
- Executive Producer Renata Dumont
- Executive Producer Carolina Junqueira
- Executive Producer Camila Martinez
- Post Production Coordinator Roberta Bruzadin
- Editor Marcio (Squarehead) Leitao
This musically-inspired ode to bars encourages patrons to give back to their local watering holes, even when those countertops remain empty.
Back to Bars is catchy and fun, focusing on the neighborhoods and small businesses affected by the lockdown orders, touching on next-door dives, sports bars, and fancy cocktail lounges. As we move through each space, the lyrics of Don’t You (Forget About Me) appear in clever ways. Animators and designers have crafted, quilted, and trawled through stock footage in order to illustrate both the anthem and the bars we’re no longer visiting.
Directed by Marcio (Squarehead) Leitao, the piece is a strong example of utilizing VFX and computer graphics in interesting and fun ways, working especially well for Heineken, a brand that routinely offers comedic ads, most recently Cheers to All and Stay in Your Crate. Stink Brazil has crafted an exceptionally enjoyable ad full of fun images and universal bar visuals.
