Heineken shows the female face of footy fandom
In a stirring spot from director Ali Ali, laddish louts are eschewed in an attempt to present supporters of all sorts.
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Credits
powered by
- Agency Publicis/Milan
- Production Company Good People Film
- Director Ali Ali
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Credits
powered by
- Agency Publicis/Milan
- Production Company Good People Film
- Director Ali Ali
- Post Production Framestore/London
- Color Company 3/London
- Audio Post Production String and Tins
- Global Chief Creative Officer Bruno Bertelli
- Chief Creative Officer Cristiana Boccassini
- Chief Creative Officer Mihnea Gheorghiu
- Executive Creative Director Milos Obradovic
- Global Creative Director Sandra Bold
- Art Director Marie Poumeyrol
- Art Director Daniele Tesi
- Creative Thiago Jacon
- Creative Conor Barry
- Chief Creation Officer Francesca Zazzera
- DP Farhad Ghaderi
- Executive Producer Khaled Zaki
- Head of Production Sarah Touma
- Producer Omar Khalil
- VFX Supervisor Judy Roberts
- Colorist Simon Bourne
- Music Licensing Dolf Bekker
Credits
powered by
- Agency Publicis/Milan
- Production Company Good People Film
- Director Ali Ali
- Post Production Framestore/London
- Color Company 3/London
- Audio Post Production String and Tins
- Global Chief Creative Officer Bruno Bertelli
- Chief Creative Officer Cristiana Boccassini
- Chief Creative Officer Mihnea Gheorghiu
- Executive Creative Director Milos Obradovic
- Global Creative Director Sandra Bold
- Art Director Marie Poumeyrol
- Art Director Daniele Tesi
- Creative Thiago Jacon
- Creative Conor Barry
- Chief Creation Officer Francesca Zazzera
- DP Farhad Ghaderi
- Executive Producer Khaled Zaki
- Head of Production Sarah Touma
- Producer Omar Khalil
- VFX Supervisor Judy Roberts
- Colorist Simon Bourne
- Music Licensing Dolf Bekker
From the opening notes of You'll Never Walk Alone, the backing track of this stirring spot from Heineken, you know that its focus is football.
However, despite the melody of Liverpool FC's favourite tune, the supporters portrayed in Cheers To All Fans aren't the laddish types normally seen populating footy-flavoured ads, with the action instead looking at female aficionados of all types.
Delicately directed by Good People Film's Ali Ali, who generates snapshots of authenticity throughout, this pleasing concept from Publicis Milan is a gentle antidote to many a soccer campaign.
