Hayden5 delivers the Scent of Set

While the masses are preparing to celebrate the ambiance of the holiday season with aromas of pine needles and gingerbread, Hayden5 is taking an advertising spin on the festive spirit with the release of the limited edition vfragrance collection.

A bespoke blend of burning light gels, strong hold hairspray, black coffee and buzzing efficiency, Scent of Set delivers a jolt to the nose that will immediately transport you back to the joy of a 6AM call time with sleigh bells a’ringing.

In celebration of the launch of the fragrance collection, which includes a lineup of eight items available for purchase, the video agency created a video to encapsulate the sensory experience of Scent of Set.

Hayden 5 – Scent of Set

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Production Company Hayden 5
Director Arthur Valverde

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Credits

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Production Company Hayden 5
Director Arthur Valverde
Creative Producer Todd Wiseman Jr
Producer Claire Tecce
Producer Andrina Wolff
DP Michael Kohlbrenner
Editor Eve Hinz
Editor Samantha Corey

Executive Producer/Head of Production Sarah Wolff
Composer Jose Valentino Ruiz

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The inspiration behind the original campaign comes as a play on the wildly popular hometown-inspired candles that have become a cultural phenomenon, thanks to their nostalgia-driven scents. The original Scent of Set collection includes a candle of the same name that embraces that sentiment, wrapping up individuals with the signature trappings of a commercial shoot that are at once calming and triggering.

The fragrance collection also includes: a “Plumes of Post” candle, “Calm Before Call Time” bath bomb, “Touch of Transpo” air freshener, “The Crunch of Crafty” popcorn treat, “A Whiff of Wardrobe” air diffuser, “Gruff of Grip” hand lotion and a “Wrap(ped)” chocolate bar.

In the campy video, viewers are transported to a behind-the-scenes look of a commercial shoot, stylized as a luxury fragrance spot. An original track croons: ”It’s the calm before call time. It’s a touch of transpo. There’s the crunch of crafty, a whiff of wardrobe. Now the Gruff of Grip. And soon, we’ll wrap.”