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Harry's – Satsuma

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Created in collaboration with The Or, personal care brand Harry’s has launched this playful new campaign, directed by Max Sherman through Somesuch, as part of its new Feel Good, Fellas brand platform. 

The film follows a businessman whose world is transformed by his younger colleague’s confident satsuma-peeling skills during a meeting. He continues to dwell on this life-changing moment, recounting the event to anyone who will listen.

With an emphasis on the tagline, 'Feel Good, Fellas', the campaign aims to highlight how a good shave can provide an extra boost of confidence. It also expands on Harry’s global social mission to support organisations providing mental health support for men. 

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