Halls’ lesson in textiquette
The cough drops brand releases an amusing spot featuring a breathtakingly stressful group text fail.
)
Credits
powered by
- Agency DAVID/Madrid
- Production Company Primo/Argentina
- Director Santi Dulce
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency DAVID/Madrid
- Production Company Primo/Argentina
- Director Santi Dulce
- Director Julieta Cabrera
- Sound Hefty Audio
- Partner/Global Chief Creative Officer Pancho Cassis
- Global Chief Operating Officer Sylvia Panico
- Chief Creative Officer Saulo Rocha
- Executive Creative Director Renata Leao
- Executive Creative Director Edgard Gianesi
- Group Creative Director David Krueger
- Creative Director Sebastien Rouviere
- Creative Director Pedro Sattin
- Associate Creative Director Renato Simon
- Creative Hernan Irarrazaval
- Creative Maria Espada
- Creative Joao Cunico
- Head of Art Camilo Jimenez
- Head of Production (HP) Alejandro Falduti
- Senior Producer Diego Baltazar Macias
Credits
powered by
- Agency DAVID/Madrid
- Production Company Primo/Argentina
- Director Santi Dulce
- Director Julieta Cabrera
- Sound Hefty Audio
- Partner/Global Chief Creative Officer Pancho Cassis
- Global Chief Operating Officer Sylvia Panico
- Chief Creative Officer Saulo Rocha
- Executive Creative Director Renata Leao
- Executive Creative Director Edgard Gianesi
- Group Creative Director David Krueger
- Creative Director Sebastien Rouviere
- Creative Director Pedro Sattin
- Associate Creative Director Renato Simon
- Creative Hernan Irarrazaval
- Creative Maria Espada
- Creative Joao Cunico
- Head of Art Camilo Jimenez
- Head of Production (HP) Alejandro Falduti
- Senior Producer Diego Baltazar Macias
Created for Halls’ Brazil market by DAVID Madrid, this cautionary tale follows an office intern who doesn’t check his recipients before sending a tricky message.
The campaign film Just Breathe Through it was directed by Santi Dulce and Julieta Cabrera through Primo and sees the goofy chap mistakenly send a sticker with his boss's face on it to the work chat instead of his mates’ chat. Oopsy.
As each step of the story unfolds, with suspenseful gasps and sighs of relief, the message is that sometimes life throws curveballs, but all will be well if you breathe deeply through those sticky situations.
