Greece's burning issue
A new campaign for the Ministry for Climate Crisis and Civil Protection in Greece highlights the dangers human negligence poses when it comes to wildfires.
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Credits
View on- Agency The Newtons Laboratory/Athens
- Production Company TopCut Modiano
- Director Gregory Rentis
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Credits
View on- Agency The Newtons Laboratory/Athens
- Production Company TopCut Modiano
- Director Gregory Rentis
- Post Production Yeti Motion
- Sound Musou Music Group
- Executive Producer Mikis Modiano
- Producer Nikitas Rafail
- DP John Georgiou
- Art Director Vassilis Kyriakidis
- Art Director George Pavlidis
- Copywriter Alexandros Konstantinidis
- Creative Director Vangelis Tolias
- Head Creative Director Andreas Gregoriades
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Credits
powered by- Agency The Newtons Laboratory/Athens
- Production Company TopCut Modiano
- Director Gregory Rentis
- Post Production Yeti Motion
- Sound Musou Music Group
- Executive Producer Mikis Modiano
- Producer Nikitas Rafail
- DP John Georgiou
- Art Director Vassilis Kyriakidis
- Art Director George Pavlidis
- Copywriter Alexandros Konstantinidis
- Creative Director Vangelis Tolias
- Head Creative Director Andreas Gregoriades
With climate change intensifying Europe's summers, there have been wildfires across much of the continent during the last few weeks.
But the climate isn't always to blame or, at least, not solely, as this new campaign from The Newtons Laboratory Athens shows. The four spot campaign for the Ministry for Climate Crisis and Civil Protection, directed by Gregory Rentis through TopCut Modiano, highlights that human negligence is the main cause for wildfires in Greece.
The stylish and impactful campaign urges people to not underestimate the power of fire, especially during the firefighting season.
